Ask who actually does the work
The most common failure in Delhi agency relationships is that the person who pitched you is not the person who runs your account, and the account is quietly handled by a freelancer. Ask to meet the team that will run it. Ask how many other accounts they handle. A reasonable answer is a number, not a reassurance.
Check whether the accounts stay yours
Ad accounts, pixel data, the content library and the website should sit in your name from day one. Some agencies run clients through their own Business Manager, which makes leaving expensive. This is a yes-or-no question and the answer should be immediate.
Ignore awards, read the reporting
Ask to see an anonymised monthly report from a real client. If it leads with impressions and reach rather than cost per lead or return on spend, you've learned what they optimise for. A report you can't read is usually hiding a result you wouldn't like.
Where we fit
Kohinoorr is a 45-person in-house team at Netaji Subhash Place — performance, social, content, 3D, web and e-commerce under one P&L, with ₹51 Cr+ in ad spend managed across 250+ brands. We're a good fit for brands that want one accountable team rather than four vendors. We're a poor fit if you want the cheapest possible retainer, because we don't outsource to get there.