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Marketing ROIcalculator.For Indian brands.

Drop your monthly ad spend. Pick your industry. Get an honest projection of blended ROAS, CAC, and revenue — calibrated against 250+ brands we've shipped paid for. No email wall. No fake numbers.

— Numbers · 12 · ROI / ENGAGEMENT

What yournext quarter could look like.

Calibrated against
250 brands.
Honest, not optimistic.
01 · Inputs
Monthly ad spend₹5.0L
₹50k₹5L₹50L
Industry / vertical
These are category averages from our 250-brand portfolio — diminishing returns are factored in past ₹2L / ₹5L / ₹10L of monthly spend. Your actual numbers depend on offer, creative, and funnel. We tell you in 48 hours, in writing.
02 · Projected · monthly
₹14L – ₹17L
Revenue / month
2.7x–3.3x
Blended ROAS
₹459–₹616
Customer acquisition cost
2.0M
Reach · impressions
36k
Clicks engaged
12+
Creatives shipped / month
4+1+1
Weekly + monthly + QBR
Get the real audit →
Estimates only — your actual numbers will differ.
— Methodology · 02 · HOW WE MODEL IT

Not a guess.A calibration.

Four inputs.
Ten verticals.
Five years of receipts.
01

Baseline by vertical

Every industry has a different blended ROAS ceiling. D2C averages 3.2x. F&B / QSR averages 4.6x. Real estate sits around 11x because the AOV swamps the CAC. We've separated the ten verticals so you don't get a flat number that applies to no one.

02

Scale factor

A brand spending ₹50k/month and a brand spending ₹50L/month don't get the same ROAS. We apply diminishing returns at four spend brackets — ₹2L, ₹5L, ₹10L, ₹25L — so the math reflects real-world auction prices and audience saturation.

03

Reach & engagement

Industry-specific CTR multiplies into impression and click projections. The reach number you see is the engaged reach — humans who paused, not bots who served.

04

Honest bands

Every output shows a range, not a single number. That's the gap between "we ran this exact stack" and "you're new to us" — we never collapse it down to a fake-precise dot.

— Fine print · 03 · FAQ

Commonquestions.

01How accurate are these projections?
They're category averages from our 250+ brand portfolio across Meta, Google, and YouTube. Your actual numbers depend on offer strength, creative, landing page, and funnel stage. We hand you the real audit — in writing — within 48 hours of a discovery call.
02Why do the numbers drop at higher ad spend?
Diminishing returns. Most brands hit a soft ceiling around ₹2L, ₹5L, ₹10L, and ₹25L of monthly spend where audience saturation, ad fatigue, and rising auction prices compound. We bake those scale factors into the model so the output isn't fantasy.
03Which industries are you calibrated against?
Ten verticals: D2C / e-commerce, F&B / QSR, real estate, B2B SaaS, beauty & skincare, hospitality, fashion & lifestyle, education, fintech, and healthcare. We've shipped paid for at least 15 brands in every one of those.
04What's a 'blended' ROAS?
Total revenue divided by total ad spend across every channel — Meta, Google, YouTube, programmatic. Channel-specific ROAS (especially Meta CAPI vs. last-click) often overstates contribution; blended ROAS is the number your CFO actually cares about.
05Is the audit really free?
Yes. 20-minute call, written verdict in 48 hours, you keep the deck. No card, no commitment, no automated nurture sequence. We say no to ~47 brands a year — we'd rather tell you it's not a fit than waste your retainer.

Stop guessing.

20 minutes. Audit + plan + the real numbers — calibrated against your stack, not a category.

Just say hi →See the work