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K.PROCESS · 04 · THREE BOARDS

Three boards.
One signature.

Pre · On · Post. The same three boards we run for every brand — from a ₹50k retainer to a ₹50L quarter. Audit by day 2. Ship by day 7. Signature by week 4. No 30-day onboarding theater.

48HR
First audit
DAY 7
First ship
52
Touchpoints / Qtr
— Storyline · THREE BOARDS

How it unfolds.

01
Pre-board

We get our hands dirty first.

Before engagement, clients go through our seamless onboarding to lay the right foundation. We learn your numbers, your funnel, your why — and write a verdict before we spend a rupee.

Audit · 48 hoursNumbers · Funnel · WhyWritten verdictSOW + scope
02
On-board

Pod assembled. Ship by day 7.

Proper onboard procedures so every requirement is met to perfection. The organisation retains a closely-knit, highly-efficient team — yours from week one. You meet them in kickoff. They're on Slack with you, not behind an AM.

Pod assembledTracking re-plumbedFirst ship · Day 7Kickoff workshop
03
Post-board

We don't ghost. Ever.

Communication is a constant. We nurture and treasure client relationships — weekly stand-ups, quarterly thesis rewrites, late-night Slack pings when CAC spikes. We're in your war-room, not your inbox.

Weekly stand-upQuarterly thesisCFO dashboardQBR + roadmap
— First 30 days · WEEK BY WEEK

A month with Kohinoorr.

Here’s exactly what happens between the contract signing and your first paid ship. No theater. No hand-offs. No “we’ll get back to you next week.”

DAY 1 — 2

Kickoff & audit

Full account access — Meta BM, Google Ads MCC, GA4, CRM, Shopify, sheets. We audit creative, tracking, funnel, COGS. Written verdict delivered by end of day 2.

DAY 3 — 5

Tracking re-plumbed

GA4 events fixed. CAPI server-side fired. UTM convention agreed. Slack + ClickUp + Notion workspace built. First creative thesis written.

DAY 6 — 7

First ship

First batch of creatives produced, approved, and live. Campaigns soft-launched at 30% budget. War-room standup scheduled.

WEEK 2

Scale & iterate

Best ads doubled. Losers killed. Budget moved to winners. Creative refresh: 8–12 new ads in the queue. First weekly report Friday.

WEEK 3 — 4

First retainer cycle closes

Month-end report: spend, ROAS, blended CAC, contribution margin. Quarterly thesis rewritten. Next month plan signed. CFO dashboard live.

— Operating system · TOOLS & COMMS

Boring stack. Loud results.

01 · COMMS

Slack first.

Shared channel from day 1. Weekly standup video. Monthly QBR. Quarterly thesis rewrite. CFO dashboard with live numbers. Zero hand-offs.

02 · PM

ClickUp + Notion.

Every task tracked. Every deliverable previewed. Every decision documented. You see what we see — production board, creative queue, sprint plan.

03 · DESIGN

Figma + Frame.io.

Designs reviewed in Figma. Edits annotated in Frame.io. Approvals locked. Version history forever. No PDF over WhatsApp.

04 · DATA

GA4 + Looker.

Server-side tracking. Blended CAC. Contribution margin. LTV cohorts. Real-time dashboard for your CFO. Weekly digest auto-mailed.

— Our promise · NO THEATER

No deck. No fluff.
Just shipping.

We’ve turned down more business than we’ve signed this year — because spending on a broken offer is just setting money on fire prettier. If your offer needs fixing first, we’ll tell you in writing inside 48 hours.

48HR
Verdict turnaround
DAY 7
First ship
0
Lock-in. Always your data.

Ready for
day one?

A 20-minute call. We share what we’d actually do with your next quarter — for free.

Just say hi See the work