Find the leak first
We start with analytics and session recordings to see where visitors drop: the first screen, the product page, the cart, the form or the payment step. Fixing the biggest leak first gives the fastest return.
Fix the obvious
Slow pages, unclear headlines, hidden prices, long forms and missing trust signals are common and fixable. Many sites see real gains from these fixes before any formal testing.
Test what isn't obvious
For questions without a clear answer, like which offer, headline or layout works better, we run A/B tests with enough traffic to trust the result, and roll out winners permanently.
Speed is conversion
On mobile networks in India, every extra second of loading costs visitors. We work on image weight, scripts and hosting so pages load fast on real phones.
Ads and pages together
When the ad promises one thing and the page says another, people leave. We match landing pages to each campaign's message so the click lands where the promise continues.
Trust signals that matter in India
Cash on delivery availability, clear return policies, delivery timelines, WhatsApp support and real reviews often decide whether an Indian buyer completes a purchase. We place these where the hesitation happens, not only in the footer.
Forms and checkout
Every extra field costs completions. We cut unnecessary fields, add auto-fill and address lookup where possible, show progress in multi-step forms and simplify payment options so fewer people drop at the last step.
A testing roadmap, not random tests
We score ideas by expected impact, confidence and effort, then test in order. Each test has a written hypothesis and a result, building a record of what works for your customers over time.
Reporting in rupees
Conversion rate changes are translated into revenue or leads gained per month, so the value of CRO work is clear next to the ad budget.