Hooks, angles and formats
Every ad is built on a hypothesis: a hook for the first two seconds, an angle on why someone should buy and a format such as UGC, demo, testimonial, static or comparison. We vary one thing at a time so results tell you what actually worked.
Production at the volume testing needs
Testing only works with enough creatives. Our in-house team shoots, edits and designs ads every month so the account always has fresh variants, rather than running three ads until they fatigue.
Made for each placement
Reels, Stories, Feed, YouTube Shorts and display all need different framing, length and text. We cut each concept into the sizes and lengths that suit each placement.
Reading the results
We look past click-through rate to hook rate, hold rate, cost per acquisition and conversion rate on the landing page, and feed what we learn into the next month's brief.
Creative and media together
When the people buying media sit next to the people making ads, feedback takes hours, not weeks. That loop is how fresh winners get found and scaled quickly.
Static ads still matter
Video gets the attention, but clean static ads and carousels often convert well and cost far less to make. We design statics around one message each: an offer, a benefit, social proof or a comparison, and test them alongside video.
Creative fatigue and refresh
Even winning ads wear out as the same people see them repeatedly. We track frequency and performance decay and plan refreshes before results drop, keeping the angle that worked while changing the execution.
Brand-safe and policy-safe
Ads that get rejected or flagged slow everything down. We write and design within Meta and Google ad policies, including category rules for health, finance and before-and-after claims.