Script first, visuals second
Most explainers fail at the script. We start with your customer's problem in their words, show the moment your product fixes it and end on a clear next step. The script is approved before any design starts.
Animated, live-action or both
Animation works for abstract products and keeps the video easy to update. Live action builds trust with real people. Screen recordings show the actual product. We pick the mix for your audience and budget.
Real product, cleanly shown
Raw screen recordings look messy. We recreate or clean up your interface with motion graphics, zooms and highlights so viewers follow exactly what matters.
Cut for every place it lives
One explainer becomes a website hero video, short ads for LinkedIn and YouTube, social cut-downs and a sales demo clip. We plan these versions from the start.
Built by people who build software
We build our own SaaS product, Scalorrr, so we understand onboarding, activation and the gap between features and benefits.
How the process runs
A discovery call, a written script, a storyboard or style frames, then animation or shoot, then edit, sound and voice-over. Each stage has a sign-off, so changes happen while they're cheap, not at the final cut.
Measuring whether it works
An explainer should move a number. We help you track play rate, watch-through and sign-up or demo-booking rate on pages with the video, and compare cuts in ads to see which version earns the click.
Keeping videos current
SaaS interfaces change constantly. We design explainers in modular scenes and keep source files organised, so when a screen changes we update that scene rather than remaking the film.