Briefs that produce usable ads
Unbriefed UGC is mostly unusable. We write scripts with clear hooks, product moments and calls to action, while leaving creators room to sound natural.
Creators matched to your buyer
We pick creators by audience fit, not follower count. For paid UGC, follower count matters less than whether the creator looks and sounds like your customer.
Edited for performance
Raw clips become ads through editing: tight hooks, captions, product overlays and multiple versions per creator so we can test what works.
Usage rights sorted
Running a creator's video as an ad needs the right permissions. We agree usage rights and durations upfront and can set up whitelisting so ads run from the creator's handle where it helps.
Tested in the account
UGC is a testing engine. We launch variants, track hook rate and cost per acquisition, and brief the next round on what won.
Formats that work in UGC
Unboxing, first impressions, problem and solution, before and after where policy allows, myth-busting, comparison and day-in-the-life. We pick formats by category and test them against each other instead of making every video the same.
Compliance and claims
Creators can't make claims your product can't support, especially in health, beauty and finance. Every script is reviewed for claims and platform policy, and paid partnership labels are used where required.
AI and UGC together
We use AI tools to speed up scripting, versioning and captions, while keeping real creators on camera for trust. The goal is more tested variations per rupee, not synthetic people pretending to be customers.