Category pages do the heavy lifting
Most buyers search for a type of product, not a product name. That makes category pages your best ranking assets. We add useful introductory copy, filters that don't create thousands of duplicate URLs, internal links and FAQs, so a category page can rank for the terms buyers type.
Product pages that rank and convert
Unique descriptions instead of manufacturer copy, structured data for price, availability and reviews, descriptive image alt text, and clear answers to sizing and delivery questions. These help both Google and shoppers.
Technical SEO for stores
Faceted navigation, variant URLs, pagination, out-of-stock products and slow themes are where store SEO usually breaks. We fix crawl waste, canonical tags, sitemaps, Core Web Vitals and broken redirects so Google spends its time on pages that sell.
Shopify SEO
Shopify has its own quirks: duplicate collection paths, limited URL control, heavy apps. We work within them, clean up apps that slow the store, and set up structured data and redirects properly.
Content that supports sales
Buying guides, comparisons and how-to content can rank for research queries and link into category pages. We only write content that has a clear path to a product.
Out-of-stock and discontinued products
Deleting products that sell out throws away rankings and creates broken links. We keep temporarily unavailable products live with clear stock messages, and redirect discontinued ones to the closest alternative so the search value stays on your site.
Internal linking that guides buyers
Links between categories, collections, products and guides tell Google which pages matter and help shoppers find the next step. We map the linking structure so your most valuable categories get the most internal links.
Measuring what SEO earns
Rankings are a means, not the goal. We report organic sessions, conversion rate and revenue from organic search by page group, so you can see which parts of the store SEO is actually paying for.