Brand before ads
We start with positioning: who the product is for, why it is different and what the brand sounds like. That decides the identity, packaging and every ad that follows, so the launch feels like one brand instead of a collection of assets.
Store and marketplaces ready on day one
We build the Shopify or custom store with tracking, payments and shipping wired in, and prepare marketplace and quick commerce listings in parallel, so customers can buy wherever they discover you.
Launch content made in advance
Product shoots, launch film, reels, UGC and ad creatives are produced before launch day, giving the first weeks a steady stream of content instead of a single announcement post.
First campaigns that teach you something
Early ad budgets should buy learning: which audience, message and offer converts. We structure the first campaigns as tests, read the data weekly and move money to what works.
After launch
The first 90 days decide whether a brand finds traction. We stay on for retention flows, reviews, content and scaling ads, or hand everything over cleanly if you're building your own team.
Pricing and unit economics
A launch can look busy and still lose money on every order. Before ads scale, we check the numbers that decide whether growth is healthy: product margin after shipping and returns, the cost per acquisition you can afford, and how repeat purchases change the picture.
Reviews and early proof
New brands have no reviews, which makes every ad work harder. We plan seeding to early customers and creators, collect reviews and UGC in the first weeks, and put that proof on the product pages and in ads as soon as it arrives.
A launch calendar everyone follows
Identity, packaging print runs, store build, shoots, listings and ads all have dependencies. We run one shared calendar so the packaging isn't late for the shoot and the store isn't live without products.