Strategy built on the constituency
Every constituency is different: its issues, demographics, languages and media habits. We start with research into what voters care about and how they consume information, and build the campaign calendar backwards from polling day.
Content in the voters' language
Speeches, rallies and ground work produce hours of footage. Our in-house team turns them into reels, explainers, posters and WhatsApp-ready content in Hindi, English and local languages, every day of the campaign.
Digital advertising, done by the rules
Political ads on Meta and Google need advertiser authorisation, disclaimers and, in India, pre-certification of election advertisements by the Election Commission's Media Certification and Monitoring Committee (MCMC). We plan certification timelines into the calendar so ads go live on time.
Ground and digital working together
Door-to-door, rallies and booth work generate the stories; digital amplifies them. We coordinate with field teams so content follows the candidate's actual schedule.
Clear ethical lines
We don't create fake news, deepfakes, impersonation or bot networks, and we don't misuse voter data. Campaigns built on facts and real voices are safer for the candidate and last beyond one election.
War room and daily rhythm
Campaigns move daily. We run a simple war-room rhythm: a morning brief on the day's schedule and issues, same-day content from events, evening reporting on reach and responses, and quick decisions on what to amplify tomorrow.
Model Code of Conduct awareness
Once the Model Code of Conduct is in force, what can be said, shown and spent changes. We work with the campaign's legal advisers and plan content and ad schedules around the rules, including restrictions in the period just before polling.
After the election
Winning candidates need to keep communicating, and every candidate benefits from staying visible. We help transition the campaign channels into year-round constituency communication.