Tracking before spend
App campaigns live or die on measurement. We set up Firebase or your attribution tool, define the events that matter (registration, first order, subscription) and make sure they flow back to Google and Meta, so the platforms optimise for value instead of raw installs.
Google App campaigns
Google's app campaigns run across Search, Play, YouTube and Display from one setup. Results depend on the assets you give them and the event you optimise for. We supply varied video, image and text assets and move optimisation from installs to in-app actions as data builds.
Meta app ads
Meta is strong for consumer apps with a visual story. We build creative around the moment the app solves a problem, test hooks quickly and scale audiences that produce engaged users, not just downloads.
App store optimisation
Ads send people to your store listing, and the listing decides whether they install. We work on the title, short description, screenshots and preview video to lift conversion, which lowers the cost of every install you buy.
Reporting on cohorts
We look at what users acquired in a given week do over the following weeks, so you can see whether a channel brings people who stay or people who uninstall.
Creative that shows the app working
The strongest app ads show the product in use within the first seconds: the screen, the result, the moment of value. We produce screen-led videos, short UGC and motion graphics so the platforms have enough variety to find what works.
Launch and scale phases
New apps need a learning phase with controlled budgets and broad targeting, followed by scaling on the campaigns and creatives that produce engaged users. We set budget rules for each phase so spend grows with results, not ahead of them.
Re-engagement campaigns
Users who installed but stopped opening the app are cheaper to win back than new users are to acquire. We run re-engagement campaigns and deep links that bring lapsed users straight back to the right screen.