Authorisation and disclaimers
Meta requires advertisers running ads about elections or politics in India to complete authorisation and add a paid-for-by disclaimer, and these ads are kept in the public Ad Library. Google requires election advertiser verification. We set this up early, because verification can take time.
MCMC certification planned in
During elections, political advertisements on electronic and social media generally need pre-certification by the Election Commission's Media Certification and Monitoring Committee. We build certification time into the creative calendar and keep records for each ad.
Targeting that respects the rules
Political ads can reach people by location, age and interests within each platform's policy. We plan reach by constituency and booth geography, and keep the ad mix balanced between awareness, persuasion and turnout messages.
Creative made for the feed
Short videos from rallies and ground work, clear issue explainers and candidate messages in the local language. Our in-house team turns around new creative quickly as the campaign develops.
Spend that's easy to account for
Social media ad spend forms part of a candidate's election expenditure. We keep clear, dated spend reports per platform so the campaign's accounts stay in order.
Rapid response within the rules
Campaigns need to respond quickly to events. We keep a bank of pre-approved creative templates and plan certification timelines so new ads can go live as fast as the rules allow, without cutting compliance corners.
Measuring political ads
We report reach by constituency, frequency, video completion, cost per thousand people reached and engagement, by platform and day, so the campaign can see where its message is landing and where it isn't.
Transparency by default
Political ads on major platforms are publicly visible in ad libraries, with spend ranges and disclaimers. We plan every ad assuming it will be seen and scrutinised by voters, journalists and opponents.