Volume is not a vanity metric here
Short-form reach is decided by how many swings you take. An agency shipping four posts a month cannot build momentum regardless of how good those four are. Fifteen to twenty pieces monthly is roughly the floor where the algorithm has enough to work with — ask what the committed monthly volume actually is, in writing.
Who shoots, and how often
Most failed social retainers die of footage starvation: the calendar exists, the content doesn't, and stock imagery fills the gap by month three. Ask how footage gets produced. If the answer is "you send us content," understand that you've hired an editor, not an agency.
Reporting that admits failure
A report that shows every number rising is a report that's been curated. Real social performance is uneven — some formats die, some unexpectedly land. An agency that shows you the flops and what it learned is managing the account; one that only shows wins is managing you.
Where we fit
We ship 15–20 reels, 5–10 statics and 4–5 carousels monthly across four platforms, shoot on location in Delhi NCR, and report on saves, profile visits and enquiries rather than reach alone. Retainers run ₹30,000–₹60,000 a month. If you need two posts a week and nothing else, we're more agency than you need.