Founders outperform company pages
A post from a named person with a real opinion gets several times the reach of the same post from a logo. We build the founder's presence as the primary channel — their voice, their deals, what they got wrong last quarter — with the company page as support. Clients resist this at first and stop resisting after the first month of numbers.
Specificity is the whole craft
'Excited to announce' posts are invisible. What travels on LinkedIn is a number, a mistake, a process explained properly, a client problem solved with detail. We interview you rather than guessing, which is why the content sounds like you and why people in your industry recognise that it is real.
Document and video formats carry reach
LinkedIn still rewards carousels and native video disproportionately, and most B2B brands post plain text. We produce document posts — teardowns, frameworks, case breakdowns — and short native video shot simply, because a two-minute plant walkthrough or a whiteboard explanation outperforms a polished brand film here.
Paid reaches the accounts that matter
Organic reaches whoever follows you. Paid reaches the fifty companies you actually want, by job title, seniority and company size. We run message and document-download campaigns against named account lists, accept LinkedIn's higher click costs because the intent justifies them, and report on qualified conversations rather than impressions.