You can't hand-wave to this market
A Bangalore founder will ask how attribution was modelled, what the holdout looked like, and why cost per acquisition moved last week. Agencies built on dashboards and adjectives struggle here. We'd rather work with clients who interrogate the numbers — it makes the work better and the relationship longer.
SaaS and B2B need a different engine
Long sales cycles, multiple stakeholders and content-led trust mean the marketing looks nothing like D2C. Search intent, founder-led LinkedIn, genuinely useful content and a site that converts a researching buyer — that's the stack. Instagram reach is mostly vanity in this category.
D2C out of Bangalore scales nationally fast
The city's D2C brands tend to be digitally native from day one — clean tracking, decent creative, no legacy mess. The constraint is usually creative volume rather than strategy, which is the gap we're built to fill at 15–20 fresh assets a month.