The listing is the storefront
On Zomato and Swiggy, ranking and conversion come from a handful of controllable things: dish photography, menu structure, item descriptions, ratings, prep time and offer visibility. We rebuild all of it, then watch the funnel — impressions to menu opens to orders — and fix whichever step is weakest instead of just buying more platform ads.
Offer design, not discounting
Flat percentage-off deals train customers to wait for discounts and compress your margin permanently. We design offers that move the right numbers — combo pricing that lifts average order value, free delivery thresholds just above current AOV, slow-hour-only deals — and model the contribution before anything goes live.
Photography that survives a thumbnail
Aggregator images get cropped small and sit next to twenty competitors. That demands a different approach to food photography: tight framing, high contrast, visible texture, the hero ingredient unmistakable at a glance. For cafés we shoot the space too, because 'where should we sit and work' is a search with its own intent.
Own the direct channel
Aggregator commission of 20–30% means every order you take directly is worth far more. We build the direct route — WhatsApp ordering, a simple order page, QR codes on packaging, a repeat-order flow for regulars — so the aggregator becomes an acquisition channel rather than the whole business. Packaging inserts are the cheapest acquisition tool a kitchen has.