Context sells furniture, not cut-outs
A sofa on a white background tells a buyer nothing about scale. Room-set photography — the piece in a styled space, with a human in frame for proportion — converts several times better. We build shoot sets around your core SKUs, then produce the cut-outs and dimension graphics as supporting assets rather than the hero.
3D beats reshooting for variants
A sofa in nine fabrics and three sizes is twenty-seven photographs, or one 3D model. We model your bestsellers once, then render every finish, configuration and room context from it — which makes launching a variant a rendering task instead of a shoot. For brands with wide SKU ranges this usually pays for itself within two collections.
Honest economics, not inflated ROAS
Furniture ad accounts do not produce ten-times returns, and any agency promising that is modelling fiction. Realistic numbers look like a 2.5% to 4% click-to-enquiry rate, 13% to 17% enquiry-to-order, and a blended 3x on a healthy account. We plan to those numbers so the forecast you sign off on is one we can actually hit.
Showroom and enquiry, tracked together
A large share of furniture money closes on a showroom floor or over a phone call after a WhatsApp enquiry. If only website checkouts are measured, the campaign looks half as effective as it is. We track enquiries, calls and showroom visits as conversions and feed them back to the ad platforms, so optimisation follows real revenue.