The website is the credibility test
A buyer landing on a slow site with no specifications, no certifications and no plant photos will quietly leave for a competitor. We build sites that answer what a procurement team asks: capacity, tolerances, materials, certifications, lead times, who you already supply. That alone changes enquiry quality more than any campaign.
Search beats social in B2B
Your buyer is searching for a component, a material grade, a process capability. We structure campaigns and pages around those specific queries rather than brand terms, and build out technical content — specification guides, material comparisons, application notes — which ranks for years and pulls in exactly the people who know what they need.
LinkedIn for the people who decide
Procurement heads, plant managers and purchase engineers are reachable on LinkedIn with precision no other channel offers. We run founder and company-page content aimed at them — plant walkthroughs, problems solved, capability expansions — plus targeted campaigns for high-value accounts. Slow to build, very hard for a competitor to copy.
Export enquiries need their own track
An overseas buyer's questions are different: certifications, export documentation, container economics, sampling process, payment terms. We build separate pages and campaigns for export markets, and make sure the enquiry form captures country, volume and specification so your team can quote without three rounds of email.