Local search is the quiet channel
More people find you by typing 'best pasta near me' than by scrolling Instagram, and your Google Business Profile decides whether you show up. We fix the categories, the hours, the menu, the photos and the review cadence — then keep it live week to week. It is unglamorous work and it outperforms most paid campaigns for a single-outlet restaurant.
Shoot the dish that travels
Not every plate films well. Cheese pull, pour, crack, steam, flame — these are the shots that get saved and sent to a friend, and sending to a friend is how a restaurant grows. We plan a shoot around the five dishes with the strongest motion, then cut them into reels that work muted, because most people watch with the sound off while deciding where to eat.
Aggregator creative is its own craft
Zomato and Swiggy are a storefront with their own rules — thumbnail crop, offer badge, category placement. The same image that works on Instagram gets cropped into nonsense there. We produce aggregator-specific assets and advise on the offer structure, because a badly designed discount can win orders and lose the kitchen money.
Radius, daypart, occasion
We run paid in tight geographic rings and split by daypart — breakfast, lunch, late evening, weekend brunch — because the person booking a Saturday dinner is not the person ordering a weekday lunch. Offers are built around slow slots rather than blanket discounts, so you are filling empty hours instead of discounting the hours that were already full.