The calendar drives everything
Admission cycles do not wait. Awareness has to be running three to four months before forms open, enquiry campaigns peak during the window, and the follow-up has to be relentless while parents are comparing. We plan the year backwards from your admission dates, which means the budget curve looks nothing like a flat monthly retainer spend — and the plan says so up front.
Parents buy outcomes and reassurance
The content that moves a parent is specific: where last year's batch got placed, how large a class actually is, what a day looks like, who the teachers are and what they have taught before. We produce that — faculty on camera, classroom footage, alumni and parent interviews — instead of drone shots of the building, which every competitor already has.
Counselling is the conversion step
Nobody enrols from a form. The enquiry has to reach a counsellor fast and well-briefed, with the parent's stated concern attached. We set up routing, scripts and reminder flows around the counselling call and the campus visit, and report on enquiry-to-visit and visit-to-enrolment so you can see which stage is actually leaking.
Coaching and activity academies behave differently
A competitive-exam institute sells results and faculty credibility; a skating, yoga or music academy sells confidence, routine and a child's enjoyment. Same category, opposite creative. We separate them completely rather than running one education playbook across both — including the ad spend logic, since activity academies convert well on modest local budgets around ₹10,000 a month.