Conversion, not decoration
A beautiful store that loads in six seconds loses money. We build for the things that actually move revenue: fast product pages, an image stack that answers objections in order, trust signals near the buy button, a two-step checkout and a cart that works on a mid-range Android on a weak connection. That last detail matters more in India than anywhere.
Apps are a tax on speed
Every app injects script and slows the store. Most Shopify stores we inherit carry a dozen apps, half unused, collectively adding seconds to load. We audit what is installed, remove what is dead, and build natively into the theme wherever an app is doing something trivial.
Built for Indian commerce
COD, partial COD prepayment, Razorpay and PhonePe, Shiprocket and Delhivery, GST-compliant invoicing, pincode-level serviceability checks. These are not edge cases here — they are the default, and a theme bought from an overseas marketplace handles none of them properly.
Shopify or custom, honestly
Shopify from ₹60,000 if you need a clean, fast, maintainable store you can run yourself. Custom Next.js from ₹1.5L when you need GSAP-level animation, unusual configurators, or a front end that is part of the brand rather than a container for it. We quote both and explain the trade-off rather than selling the more expensive one by default.
