Four platforms, four different jobs
Posting the same asset four times is not multi-platform management. Instagram is the discovery engine and gets reels-first. YouTube Shorts is a search engine — every reel is re-cut with a title someone would actually type. LinkedIn carries the founder's voice and reaches buyers, not consumers. Facebook still holds older demographics, local community and marketplace-adjacent audiences. Each gets content shaped for how its audience decides.
Formats your audience learns to expect
Random posting trains no one. We build recurring formats — a making-of series, a styled-three-ways series, a myth-buster, a customer story — so followers know what they're getting and the algorithm learns who to show it to. Within two months the grid becomes recognisable before anyone reads the handle.
Scripts and shoot direction included
Most brands have a phone and no idea what to point it at. Every month you get shot lists, reel scripts with the hook written out, styling notes and on-set direction — so your own team can film confidently without hiring a crew. When a proper shoot is worth it, we bring the studio.
Community management is where sales happen
A reel that reaches 200,000 people and an unanswered DM is a wasted spend. Comments get replied to, DMs get triaged, and genuine enquiries get routed to your team the same day with the context already attached.