API, not a phone in a drawer
A personal WhatsApp account cannot broadcast at scale, integrate with your store or survive a staff change. We set up the Business API properly — verified business profile, green tick application where eligible, templates approved in advance, a shared inbox so your team works from one thread history rather than one person's handset.
Flows that recover money
The highest-return WhatsApp work is unglamorous: abandoned cart recovery, order and delivery updates, review requests, replenishment reminders timed to how long the product lasts. These run once and keep paying. For most e-commerce brands cart recovery alone covers the entire cost of the channel within weeks.
Broadcast carefully or lose the number
Meta measures how many people block or report you, and a poor quality rating throttles your sending limits — sometimes permanently. We segment before every send, cap frequency, keep opt-out visible and genuinely working, and use template categories correctly. Restraint here is not caution, it is how the channel survives.
Catalogue and commerce inside the chat
For considered purchases, a catalogue in WhatsApp converts better than a website, because the buyer can ask a question mid-decision and get an answer. We set up the catalogue, build the conversation flow around it, and route genuine intent to a human quickly — automation that cannot hand off is just a slower dead end.